Art marketing in today’s world is more of a science than ever. With so many different mediums, successful artists have learned to take advantage of all these mediums and build their brand. Once an artist has created a brand, they can increase the value of their Art and the volume of Sales.
Art Marketing The strategy of creating your brand has been difficult in the past. However, this is not the case in today’s world of internet marketing. By using some simple art marketing techniques, you too can be successful. Let’s look at some online and offline art marketing strategies to employ.
1. Buying a domain name and creating a website is the main way to start your artistic marketing strategy. In this day and age, most people go to Google and other search engines to find out things and therefore your online presence is very important. An important point is that you may want to buy your name as your domain name or the name that you intend to use as your artist name. This goes back to the branding strategy that is a must-have for artists today.
2. Create a blog about yourself and your artwork. The main difference between a blog and a website is that usually a website will contain your gallery, contact information, some basic website text about you and your artwork, while your blog is used to talk about you and your art and is regularly updated. base. To blog effectively, you should create three blog posts a week. These blog posts can be 100 to 300 words long and can talk about what you did that week or what project you are working on.
3. Join organizations, forums, and networking groups both online and offline. Contributing to online forums, in a positive way and without sales, is a great way to build a brand. Joining a local organization is also a great way to build your brand.
4. Writing short how-to articles and posting them on your blog or online article directories is an excellent art marketing strategy.
5. Joining your local community and providing some free services or training will go a long way towards building your image and brand.
6. Create a newsletter that potential buyers can subscribe to on your blog or website.
7. Organize live workshops, either online or offline.
8. Create an e-book that shows some of your techniques, include pictures of the art where the techniques were used, and offer this e-book for free to potential buyers who sign up for your newsletter.
9. Talk to your local radio station to see if there is anything you can do to help them or provide a service that will give you some free time.
10. Contact an event planner or charity to determine if there is a way to contribute to a worthy cause with a genuine intention to help the cause or charity, but with the natural consequence of building your brand recognition.