Indian brand management!

Liberalization has brought sweeping changes in the Indian marketing scenario. The entry of multinational corporations, the professionalization of marketing strategies of Indian companies, the proliferation of products and the diversity of consumer choice are some of them. Indian brands are unique so they need to…

Unwritten rules of ethics

Being ethical should be an unwritten rule, but for some reason the world we occupy needs a reminder. A written reminder. These ethical rules should not be something a company has to write down as “Ethics Rules”. In reality, there will always be one person…