Leadership of reference

What is leading leadership? According to Wikipedia, a meek it is “any entity in a given domain that serves to create or influence trends or to foreshadow future events.” That definition serves the subject of this article well, as what I hope to convey are…

Lumpy’s direct mail dead?

Since the mid-1990s, irregular mail and other dimensional mail have been important strategies for pushing the boundaries of direct response statistics. And there is no doubt that they have worked very effectively. Open rates have been higher; response rates have been higher; and the ROI…