Running ads on social media like Facebook, Instagram, and Twitter is an effective way to grow your following, build your email list, and engage more with your audience.

You can practically reach out and touch your ideal audience with just a few mouse clicks. But first, you have to get their attention. One of the best ways to do this is to advertise on the social platforms where your audience hangs out.

It’s economic

You can place ads on any social platform like Facebook, Instagram and Twitter for as little as $20 and get results. You can cheaply test an ad, tweak it, improve it, and then run it again, increasing your budget based on your desired ROI.

It is effective

Paid ads work very well since a lot of people are regularly on social media. If you plan your ad correctly, it will look like you’re just engaging more with your audience. You don’t want the ad to look like a TV ad, but more like another shared resource with valuable information.

guidance is amazing

The way you can laser target your audience on social platforms is reason enough to start using paid ads. You can run remarketing campaigns that show an ad to people who have already visited your site but left without buying, for example.

Increase brand recognition

Even if someone doesn’t click your ad, they might still see it in their feed. That viewing cannot be undone, and the more times they view it, the more likely they are to act on the ad.

Provides more opportunities for your leads to convert

If you really want to convert more leads, a direct paid social media ad is a great way to go about it because it will reach more people than a regular post.

Improve your brand authority

Most social media ads will show that they are ads with the word “sponsored” in the post. While this may sound negative, it is not. If they see you as someone who spends money on social media ads, your audience will realize that you are making money in your niche. This will then begin to bring you to the state of authority in their minds.

Bring more traffic to your website

Social media ads will bring more traffic to your website. Be sure to send them to an awesome landing page, specific to the social media site you’re placing the ad on.

Build your email list faster

There is no doubt that using social media ads to offer a freebie (lead magnet) will help you build your list faster. But it needs to be very specific, solve a serious problem easily, and be properly configured with the social media platform you’re using.

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