A strategic online video marketing campaign is perhaps the most underused Internet market domination strategy for small businesses on a budget. Like any strategic marketing campaign, it must be marked by large-scale planning, alignment with higher business objectives, and systematization (in order to monitor and optimize for the long term).

The Power of a Strategic Web Video SEO Campaign

Imagine that two digital media consulting companies decide to create a web video campaign to generate more business from the Internet. If both are advised to create a single YouTube video as the centerpiece of their campaign and are limited to spending the same amount, the video implemented as part of a strategic internet marketing plan will yield 5-10 times the final earnings each time.

Because?

An online video marketing strategic plan prepares for the end use of resources such as the YouTube video clip. By planning ahead where viewers should be sent and how they should be invited there, video can be produced to do a better job of sparking a landing page or special offer.

One of my favorite marketing mentors and business consultants once said that “strategy makes every tactic work five to ten times as well.” Strategy is about all of the overall planning and decision-making (choosing) that ensures that each resource (or video) that is subsequently implemented in a plan is utilized to the fullest extent possible.

An example of a strategic online video marketing campaign

Any strategic marketing campaign must begin with a clear and detailed analysis of the business objectives to be achieved. All resources and tools that will be part of the execution of the strategy must be audited and confirmed as affordable and available for use.

When consulting with clients, we look for market research that identifies the key needs that your clients have. We then develop a content strategy around the top 3-5 needs we identified (depending on the scope of the project).

In the next step, more research is carried out to connect the needs we found with keyword demand, competition, and cost metrics. We start working on videos only after we have developed a list of keywords and keyword phrases to anchor our web video marketing campaign.

The keywords we identify are then used to develop the themes of the videos. This is very important for videos to generate significant organic traffic from search engines.

When creating a video to market your business online or to sell your products and services upfront, it’s very important that your headlines imply a benefit and leave the viewer at least a little curious as to how the video will help you reap that benefit.

Profit plus curiosity is the key to most lead generation advertising (which is what this tactic is all about). Also, your videos should almost always end with an invite to a landing page or email capture page offering a great offer at a significant discount or a highly valuable piece of bait in exchange for a name and email address.

Many companies that venture into web video marketing get this step wrong. If you send people from your videos to your generic website, you risk losing them forever. If you capture their email addresses, you will have many opportunities to lead them to your websites, partner websites, and your products or services.

If you don’t currently use an email service provider that offers a robust autoresponder as part of the package, you might want to check out services like Aweber and iContact.

Video Promotion in a Strategic Campaign

An advanced strategy that we help our clients execute is to syndicate their videos across multiple video sharing sites, as well as share their videos through their social media presence.

TubeMogul.com is a great free video syndication service that gives you the ability to syndicate your videos to over 10 major video sharing websites. You may decide to spend some money and get a virtual assistant, or even an intern to distribute your videos among the many video sharing sites out there.

Finally, you can share your videos through your social networks in an organized and semi-automatic way by using syndication tools to share the links to your social network contacts. Another thing I like to recommend is connecting your videos to thematic and search engine optimized press releases.

RELATED ARTICLES

Permainan Pragmatis – Mitra Tepercaya Untuk Operator

Permainan Pragmatis Pragmatic Play adalah penyedia perangkat lunak terkemuka untuk permainan berkualitas tinggi, dengan beragam portofolio yang mencakup slot video dan bingo. Produk inovatif dan komitmen mereka terhadap permainan yang bertanggung jawab menjadikan mereka mitra tepercaya bagi operator. Permainan perusahaan dirancang dengan mempertimbangkan pemain dan…

롤대리는 생산 프로세스를 어떻게 간소화합니까?

롤대리는 생산 프로세 롤대리는 프로젝트가 완료되고 회사 목표와 고객 요구 사항이 충족되도록 일상적인 운영, 관리 기능 및 직원 성과를 감독합니다. 또한 해당 부서의 단기 및 장기 목표 설정 및 구현, 관련 기능 및 활동 감독, 회사 정책 및 절차 관리를 지원합니다. 또한 새로운 직원을 고용하고…

카지노 솔루션은 어떻게 플레이어 확보를 향상합니까?

어떻게 플레이어 확보를 향상합니까 온라인 게임 산업은 지난 수십 년 동안 빠르게 발전해 왔습니다. 플레이어는 스릴 넘치는 도박 경험을 즐기기 위해 더 이상 실제 카지노를 방문할 필요가 없습니다. 정교한 소프트웨어 솔루션을 통해 집에서 편안하게 또는 이동 중에도 카지노를 즐길 수 있기 때문입니다. 카지노 플랫폼을 강화하는…

如何在横屏模式下使用 Telegram 中文

下使用 Telegram 中文 消息应用程序 Telegram 赢得了全球最安全和私密的通信平台之一的美誉。它致力于端到端加密,功能丰富,是其他消息应用程序的热门替代品,并吸引了全球范围内的广泛用户。然而,该应用程序的受欢迎程度也吸引了极端组织,并助长了恐怖主义宣传在伊朗和巴基斯坦等国家的传播。 该应用程序在短暂消息领域的最新改进表明,它正在不断努力提高用户参与度并满足不断变化的通信需求。例如,它实施的短暂视频笔记借鉴了 WhatsApp 的灵感,但通过使用随着内容播放而缩短的播放器,增加了一层复杂性,进一步强调了消息的短暂性。 telegram中文 虽然该应用程序的短暂消息功能有助于吸引大量多样化的用户群,但它的其他功能进一步巩固了其作为满足广泛消费者需求的多元化平台的地位。具体而言,Telegram Payments 的加入让用户可以与个人和企业进行商品和服务交易。这一功能有可能进一步扩大该应用的市场覆盖范围,吸引新的消费者和企业。 如何在横屏模式下使用 Telegram 中文 除了促进电子商务之外,Telegram 还成为了新闻消费和讨论的热门场所。据报道,2% 的美国成年人定期通过 Telegram 获取新闻,其中 53% 的人对他们在该应用上找到的新闻质量非常满意或比较满意。此外,大多数新闻消费者 (68%) 表示,他们在 Telegram 上收到的新闻要么帮助他们更好地了解时事,要么改变了他们对某些问题的看法。 该应用在亚洲非常受欢迎,其全球 38% 的用户来自该地区。此外,Telegram 是整个欧洲、中东和北非下载次数最多的即时通讯应用,这两个地区分别拥有其全球 21% 的用户群。 Telegram 用户群的人口结构略微偏向男性,男性占该应用用户群的 41%。 除了增强用户体验之外,Telegram 的中文翻译还为非该语言母语人士提供了更大的可访问性。该功能自今年年初才开始提供,易于使用,可以在运行最新版本应用程序的任何设备上启用。要启用该功能,只需转到“设置”菜单并从选项菜单中选择“语言”。之后,该应用程序将自动以中文显示。要切换回英语,只需返回语言菜单并从选项列表中选择“英语”。此功能目前仅在 Android 上可用,但它将于 2022 年登陆 iOS 和网络。 adminView…

Leave a Reply

Your email address will not be published. Required fields are marked *