Online marketing is more entertaining and full of unknowns these days as the latest technological advantages of viral videos are live streaming ads and mesmerizing visual effects, ultimately attracting the attention of a brand new or existing. However, with so many variations for developing viral videos, the creativity of some marketing strategies can be misunderstood and cause more confusion than attraction. That’s why we cover some advantages of viral videos, to help you develop the right online marketing strategy for your brand.
Continuing efforts to develop video content should stay strong with your goal of making your video go viral. On one occasion, an article compared the terms of investment-value ratio to viral videos, breaking them down to be the cheapest endeavors a brand can do on its own. Even if only one video charts in this industry, it has opened new doors and paved a new path for a good brand opportunity.
The key is to keep your brand on a good, soon to be great track. We break down the key strategies to show you the advantages of viral videos and the success that follows.
These viral videos can be the start of a new brand image for you, your book or your company, or these videos can be the key to rebuilding your brand.
Below, we reveal three advantages of viral videos to highlight the importance and value your brand can derive from this strategy. So take the time to consider viral videos and how each of these advantages can help you and your brand.
Advantage 1: Serious message shared with humor
Adding humor to a specific product or brand message is likely to grab more viewers’ attention than a black and white video that strictly sells cartoons. Think about what grabs your attention while browsing the Internet, is it the colors, the words, the images, or is it the continuous action, the voices or the music? It could be a combination of these things that grabs your attention, but ultimately, it’s the humor and connections that keep your eyes glued to that screen, and more importantly, to that message or product.
Take this Air New Zealand “Fit to Fly” in-flight safety video starring Richard Simmons. Instead of listening to a monotonous flight attendant blaring in-flight instructions over the plane’s PA system, this Fit to Fly video is literally an exercise video on how to fly safely. Adding humor to engage passengers so they hear the serious message of flying safely is a brilliant video that has now gone viral.
A great video can still have the necessary information for your product or brand, but consider adding appropriate humor to attract and hold viewers’ attention to your message.
Advantage 2: Cheap
The cost of viral videos is very low, most are uploaded at no cost. While streaming videos online for free or at low cost, you can also consider uploaded viral videos as a TV commercial. However, keep in mind the volume of investment that goes into primetime shows, networks, and specific events that air on television, and the costs that increase during these times.
If you are on a budget, start your viral video campaign online. Stream from social media sites or upload to other video sites like Metacafe. This particular video site connects your brand with target audiences by placing your video on their viral engine. With its well-known selection of videos and categories, your video views are likely to reach a wider audience, and more specifically, your target audience.
Advantage 3: entertainment
Entertaining your audience is key when you grab their attention long enough to absorb your image or message, keeping your brand fresh in their minds. So whether your entertainment includes setting goals for your target market, creating contests or challenges, your audience is looking to be blown away with enjoyment.
Just look at ALS’s Ice Bucket Challenge, which raised over $100 million for this Viral Video Challenge. Receiving more than 2.4 million unique videos uploaded to social media sites for this related Ice Bucket Challenge who knew the attraction of this video would have this outstanding success. It all started with that one click and 2.4 million shares later, this viral video is a hit!
Accurate predictions of the extent to which your video will go viral are highly unlikely, however what is likely are the advantages of viral videos. So use this information to your advantage and remember, it may only take one charge to build a successful brand.
