The design of your e-commerce store is a critical aspect to consider when considering online business. Perhaps, it is the first thing in your company that a customer observes before buying a product and therefore, you must do it correctly. The Shopify theme store houses hundreds of great themes and making the right choice can be a bit overwhelming.
To address the concern, the following are some must-have features to consider before choosing a Shopify theme.
Simple navigation
One barrier primarily faced by online shoppers is: browsing the products themselves, and while stocking a number of brilliant brands, it becomes intimidating enough to keep browsing to a minimum. It is essential to select a theme that helps you have as few ‘levels’ of navigation as possible.
Respond without sacrifice
All themes in the Shopify theme store are mobile friendly as it is part of the guidelines that; An item must go through some considerations before gaining acceptance in the store.
Big and beautiful videos and photos
Your lifestyle and product images give you the platform to show your offers and updates to customers. So, keep in mind the fact that: Your chosen Shopify theme includes large, prominent images, helping you get the most out of it. If you are willing to embed videos to promote your brand and products, make sure the theme has the proper functionality to embed videos directly in a number of central areas around the store.
A well designed blog
The store to be developed requires covering all aspects of content marketing and therefore it is necessary to have a well designed and well thought out blog when choosing a Shopify theme. It is something often forgotten by developers and added to the end of the entire development process. So, be sure to browse the theme’s preview store, thus seeing what the blog section looks like.
Adequate support and documentation
Operating an online store is not just about customer satisfaction and therefore as a retailer you must also be rational. If something goes wrong with your chosen theme during the tweaks development stage, make sure you have a good support network backed up.
Final word
The main thing to keep in mind when browsing through the various options is; if the topic is right or wrong for the brand and the industry to which it belongs. So if you are having difficulty selecting the perfect theme for the Shopify store, it will be ideal to seek the help of experienced Shopify Developers experts.
