I have a question for you. What advertising option is available to businesses of all types who get their business in front of customers at least 5 times a day? The answer is radio advertising! Did you know that most Americans spend time in their car on the way to work, on the way to school, or running errands in between?
Did you know that most listeners are loyal to 1-3 radio stations that are always on and preset in their vehicles? These facts make advertising a great way to get your marketing campaigns to your customers, and you can run commercials as often as you like at a much more reasonable cost than television.
Radio advertising customers are often very loyal to their particular stations. Because of this, people will be exposed to a particular marketing campaign multiple times and are more likely to purchase that particular product or service because of that exposure. A key to any type of advertising is the number of times customers can see that ad to encourage them to buy.
Some forms of marketing may require people to see that message 9 times or more before making a purchase, and radio advertising makes it possible for people to be exposed to your message frequently.
The creation of radio advertising campaigns is very versatile, and can be carried out in a multitude of professional formats. If you have access to a recording studio, or can pool your resources to create access, you’ll want to record a professional-quality commercial to play multiple times during specific time slots. You can add your own music, hire voice actors to narrate your ad for you, or even create skits or other types of creative styles to get your message across.
You may even want to keep your message simple and sincere by simply stating the kind of help your product or service provides. Radio advertising is a very effective way to get your message across professionally, and you’ll enjoy creating commercials to get your customers’ attention.
Now that you know how effective marketing over the airwaves can be, you can start putting together campaigns to attract more customers. Be sure to use a phone number where you don’t mind getting call volume, because your phone will almost certainly not stop ringing. Don’t be afraid to tweak your campaigns too to make them more interesting and more efficient.
