As investors, we have all heard of, used, or at least seen bandit signals. You know those telephone poles titled “We Buy Houses”? Of course, these are bandit posters because they are constantly stolen from hanging posters by the police: the local city benefactor, the local county manager, etc. Yeah, they’re only active for about 3 days before one of these sign bandits steals them.
Contrary to what you’re probably theorizing right now, I don’t have a cure for bandits. The purpose here is to introduce a new idea called “Reverse Bandit Signals”. As you probably know, “We Buy Homes” groups and individuals are trying to attract sellers with their signs. However, here is a little trick that has proven to work very well.
Use the same Black on Yellow signs but with a few changes. Get them professionally printed first instead of handwritten. Make the title “Investor Buyers.” Make the text target buyers, NOT sellers. Include only your website address where potential buyers can go to sign up for your buyer list.
Here’s a possible example:
“Investor Buyers
Wholesale property sales
First to arrive, first to be served
Up to 54% off market value
Your domain name here”
Then put these signs up on top of telephone poles at busy intersections on a Friday night. Make sure they are near real restaurants, not fast food places. Use someone’s truck to stand on the bed and post it nice and loud. This makes it more difficult for bandits to reach them to take them down.
These signals will attract investors who really want to buy your offers to your website and join your list of buyers. Of course, be sure to incorporate some autoresponder on the site you send them to so your response can be immediate and automated.
I’d love to get feedback on how this works for you. Please let me know. You can contact me by clicking the following link. If you are interested in being on my buyer lists, please contact me as well using the link below.
