When selling real estate today, it has become imperative that your property have its own website. When someone asks me why that is, I say, “There are so many reasons I can’t count them all.”
In this article it is my attempt to list as many of the amazing benefits of having your own custom home for sale or property for sale website as I can think of. If you come up with any that I missed, I hope you’ll let me know.
Here it is, my list of the amazing advantages of having your own custom website when it comes to selling real estate:
- It reflects your personality and character, and that of your property.
- You can have the design, colors, look and feel that you find most desirable.
- It will display big, bright, beautiful professional photos you’ve taken
- You can have as many or as few features and “bells and whistles” as you like
- It can be changed over time to test new features and rule out features that don’t work.
- You can get website visitor statistics by using Google Analytics to track where visitors come from
- You will have in-house keyword optimization custom designed for your property, including titles, title tags, meta tags, etc.
- There is no limit to the number of photos or the number of pages you can add to your website
- It can be made so distinctive that it stands out from the crowd and gets noticed online.
- You can develop your own backlink structure through advanced linking techniques that will drive additional search engine traffic.
- It can reflect the latest trends in website design features so it never looks “out of date”.
- It can be extremely clean, clutter-free, and easy to navigate, which visitors will love.
- You can add interactivity that captivates visitors, such as a blog, videos, a survey, etc.
- You can submit your site as a standalone site to hundreds of Internet directories and search engines.
- You can have your own keyword rich domain name that will attract more search traffic
- You can coordinate the design with the content, titles and domain names to create a powerful brand for your property.
- You can set up your own email capture form and use it to build a follow up email list
- You can automatically track all visitors as you will have a personalized visitor list, which will multiply your chances of finding a buyer very quickly.
