>> Off-Page Optimization: Techniques and systems used to manufacture the measure of visitors to a web page by obtaining a high placement circumstance on the indexed page of a web search engine (SERP), including Google, Bing, Yahoo, and other web crawlers.
When a web page connects to another page, it is known as backlink. The quality of the backlinks is as follows:
- High Domain Authority
- reliable
- Track/Do Not Track attributes.
>> On Page Optimization: On-page SEO is the act of optimizing individual pages with a specific end goal to rank higher and gain more movement in web crawlers. On page implies both the substance and the HTML source code of a page that can be simplified.
On Page Optimization focuses on the content and structure of a website. Includes:
>> Meta title
>> Meta tags
>> Meta description
>> Page navigation
SEO best practices are as follows:
- The content
The content of the website must be unique and not copied from another place. The content must be trustworthy and useful to the end user. Adequate and useful information should be added to avoid confusion as content is the important part of SEO. Avoiding technical words/phrases allows end user participation on the website.
- Meta-Title
Your page meta title provides search engines and web search tools with a brief representation of your web page. From an SEO perspective, the main keyword should be at the beginning, followed by the other relevant keywords. Avoid keyword stuffing in the Meta title tag and keep keywords relevant.
- meta description
The meta description, in short, is a summary of approximately 152 characters about the content of the web page. Important and relevant points should be mentioned in the description which is informative for the customer.
- interconnection
From an EO point of view, internal liking is a best practice to compose your focus keyword within the anchor text when mentioning a page. Linking to important pages helps to gain a good amount of authority. Over-optimizing the page decreases the authority of the page.
- headers
to
renders header tags in HTML. The label
refers to the main header tag. He
must be unique and must be exactly one on each page. It must contain at least one specific keyword.
- Uniform Resource Locator (URL)
refers to the main header tag. He
must be unique and must be exactly one on each page. It must contain at least one specific keyword.
- Uniform Resource Locator (URL)
- Uniform Resource Locator (URL)
While creating a new website URL, make sure it contains your important keywords. Also, keep the URL short and simple.
The elements discussed above are crucial when optimizing the website. Taking the above points into account, you are not far from the ROI you expect for your company.
