Businesses, whether small or large, have found an important social media marketing tool due to its unrivaled development, no matter what products or services they offer. A recent study reveals that 93% of online marketers owe their marketing success in 2013 to social media. Currently, social media marketing ranks first in terms of online advertising. Facebook, Twitter and Google+ are the networks that are used on a daily basis and this will also continue in 2014. For this reason, it is crucial to delve into the social marketing trends that have the potential to lead online marketing in the future.
Google+
While Facebook will continue to lead the world of social media in 2014, Google+ will be a close competitor. The Google+ user base reached 1.15 billion in September 2013, making Google+ users the second largest monthly users. The popularity of Google+ makes it perfect as a marketing platform this year. In addition to this, it plays an important role in Google’s custom search and SEO, which makes it one of the best marketing platforms.
Boost the use of mobile devices
The use of social networks through mobile phones is becoming increasingly popular. Therefore, companies should focus on mobile-based social media marketing. Smartphones that are being introduced to the market have state-of-the-art features and applications. Some of these are geared towards marketing. Now it has become very easy to share content via mobile phones, so it is crucial for marketers to let their presence be known on social media.
Location-based marketing
This form of marketing method makes use of GPS technology to match mobile advertising to a customer’s geographic location. In this way, companies will be able to meet the individual needs of users. To offer location-based communication, various apps are following this path, with regards to social media.
Video marketing
Videos, especially short ones, have become a popular social media marketing tool. They are known as the latest trend in many major social media conferences. Instagram and Vine are social media platforms that have emerged to provide a promising marketing future for businesses. Top companies are now using short videos to effectively communicate important details about their brands.
Using Snapchat for marketing
Snapchat is the latest mobile application that allows users to send text and multimedia messages known as snapshots. This app is unique in that snapshots are automatically deleted seconds after being viewed. That is why this feature has become the favorite of millions of users. For them, this is an ideal feature when it comes to ads. Marketers can interact with customers and even allow them to share their stories wherever they are. This allows them to increase their engagement and share promotions.
Most business owners recognize the need for a different social media strategy this year. However, it is equally important for them to use their resources and spend their time on social media marketing.
