SMS text message marketing is a direct link for businesses and organizations to be in direct contact with consumers and members at all times. It is estimated that more than 84% of all Americans now carry some type of mobile device on their person at all times. The marketplace has gone mobile and billions of dollars worth of goods and services are purchased each year with mobile devices.
Mobile phones and SMS text messages have become a part of everyday life, making you wonder how we ever get by without them. Businesses and organizations find this type of service a highly desirable CRM tool for customer service and public relations, and can help enhance any email or web-based marketing.
Sending a bulk SMS has its advantages and only one disadvantage: the size of the text message that is sent is limited by most systems to 160 characters. And more, when sending a promotion to a mobile phone, you are legally required to provide an opt-out at the end of sending the message; otherwise, the penalties are very severe. There are some companies that offer a system that requires an OPT-IN and an OPT-OUT on their service, these systems are generally 100% spam proof and people will only receive text messages if they request them upon becoming a subscriber. The advantages of this type of system are endless, since companies and organizations come up with all kinds of creative ways to use this type of service and all its features.
Types of Bulk SMS Text Message Features
THE REBOUND AD
A bounce ad is an automated response that sends messages on demand when requested by a mobile phone user. allows advertisers to post a preset advertising text message in their back office, which cell phone companies “return” to cell phone users upon request on demand.
THE TRANSMISSION FUNCTION
With the broadcast feature, you can send updates and coupons to subscribers and it also allows advertisers to create an unlimited list of subscribers to whom they can send unlimited advertising text messages and other promotional updates. The mobile broadcast system allows advertisers and organizations to send UNLIMITED text messages to an UNLIMITED number of subscribers, in one bulk SMS broadcast, anytime they want, simply by logging into the website of a user account from any laptop or desktop. .
SMS TEXT RELEASE TIME
This feature allows a user to create a future broadcast campaign for each ad name. You choose the date and time you want a broadcast sent to all your subscribers, just enter your information in the time release broadcast box and save it. The broadcast will be sent automatically according to your schedule. Save as many Time Release campaigns on your system as you like.
TEXT MESSAGE TRAILER ADS
This is a feature that allows the user to leverage a text message as a trailer for any or all of the text messages sent by the user to their subscribers. The trailers can be used by the publisher to sponsor Adname’s services to promote advertising campaigns. This is a great feature for business sponsored ads.
MMS Features
The MMS feature allows a subscriber to ADD A PERSONALIZED IMAGE or COUPON to all of their text messages. All images are delivered via MMS.
By using a mobile advertising service, you can promote your business and reach over 270 million mobile phone users in the US alone. Sending promotional offers, sales invitations, special announcements, notices and reminders has become as simple as clicking a computer mouse.
