They say that 40% of future jobs don’t even exist today… We cannot expect our universities to prepare specialists if we are not even aware of what their skills might be.
Just a few years ago, this was the case with digital marketing. Slowly but surely, universities and other institutions are responding to the need to equip students with the knowledge to work in the industry. However, many agencies still rely on in-house training.
With more and more budgets being allocated to online marketing, the industry is growing rapidly and becoming increasingly popular with young graduates and those looking for a career change. If you want to stand out from other applicants, show your interest by showing exactly how much you know. Discover your options to become an internet marketing wunderkind.
online resources
Blogs and forums are arguably the best way to stay informed, seeing regular updates from real people working in the industry. Well-known resources like SEOMoz and Econsultancy post up-to-date information and live commentary.
The forums also allow you to consult industry experts on specific questions that have arisen throughout your learning process.
Books
Books are a good starting point, however in such a fast-paced industry, they can get considerably old in a short amount of time. They are perfectly adequate for learning the basics, tools, and tricks used by the industry, but should not be relied on for the most up-to-date information.
races
You can attend training courses in digital marketing both in person and through online distance learning. These aren’t cheap, but they are worth attending if they are hosted by institutions like The Chartered Institute of Marketing or The Institute of Direct and Digital Marketing that attract the best minds and faculty in the industry.
Many generic business courses will now address the importance of online marketing, which can be helpful in determining if it’s something you’re really interested in.
Ireland recently saw the launch of its first specialist Masters in Digital Marketing. The two-year part-time or online program aims to provide students with the experience and skills necessary to advance their careers in the competitive industry.
If you’re interviewing for a search marketing job, be prepared to explain the differences between SEO, PPC, and CRO. And make sure you know why a custom approach is better than using the same approach for clients or the “cookie cutter” method as considered in the US.
