Virtually every major business, regardless of industry or state, uses Google to fulfill some type of requirement. Whether it’s Google Drive, Google Docs or the well-known Gmail, it seems that everyone depends on at least one of the Google Services to support their daily work routine. That said, there are some hidden gems in Google’s toolbox that are sometimes not exposed and consequently remain underused.

While it is true that Google has countless applications, however, there are some that can have a serious positive impact on digital marketing initiatives for companies and they seem to be a bit low. In addition, Google products generally have “freemium” models, which offer an invaluable opportunity to improvise with a variety of unique techniques and dive into what’s best suited to your niche brand.

Everyone is trying out the latest and most effective tools from the world’s biggest internet powerhouse. Therefore, it is recommended to try some of these seemingly little-recognized tools or products for better results.

Google’s powerful tools for digital marketing

google trends

If you are looking to enhance your SEO strategy, Google Trends is a tool that you should not neglect. It allows you to see how often a keyword is searched for so you can get a measure of its popularity.

Google Trends instantly creates a graph of search volume categorized by language, country, region, etc. revealing how the keyphrase has evolved over a specific period of time. It also predicts the trend of these phrases in the near future, helping you make more accurate and prepared decisions.

Most importantly, Google Trends makes it relatively easy to stay current with the marketing language of a certain product or service so that you can engage in interactive conversations about topics that are relevant to your niche.

Think with Google

Think With Google is more like a creative brain that we can rely on when looking for inspiration and improvisations for our digital marketing strategies. The resource contains valuable information on industry trends, statistical and analytical research, tips on marketing techniques, and unique selling points to give us new ways to venture out for greater success.

When designing your online SEO marketing strategy, especially if you have an eCommerce website and are investing in a quarterly and yearly plan, don’t skip Think With Google. This tool also helps when a seller is also suffering from writer’s block.

go-mo

According to expert reports, nearly 66% of people say that a mobile-responsive website makes them more likely to buy a product, use a service, or engage in reading in the case of blogs.

Therefore, it is very important to take advantage of the mobile revolution or one’s business may soon fall behind due to lack of innovation.

Go-Mo uses Artificial Intelligence and helps make this transition to the digital world a very comfortable experience. It’s free the first year.

Instantly generate a mobile-friendly version of one’s website. So you are no longer restricting your target customers on the go with a website that is almost impossible to navigate.

google analytics

Studies show that Google Analytics is an overlooked tool among small and medium-sized businesses. Without Google Analytics, executing website marketing strategies is like walking blind in the dark.

Website analytics reveal critical data and results about how customers and prospects interact with marketers online. When evaluated efficiently, analytics insights offer many opportunities to improve customer engagement and higher conversions as well.

Therefore, it is a must-have tool for digital marketers who want to gradually evolve and succeed.

Lastly, as the horizons of technological advances widen day by day, a tech giant like Google can be expected to introduce more effective and useful tools to enhance the digital marketing platform. However, it is not only the responsibility of the technological leaders, but also of the users to take the platform to a more evolved, mature and efficient level.

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