I decided to put together this report so that people can get started quickly when they decide they are going to jump into the home business arena. Too often, people are paralyzed with analysis paralysis, or are preoccupied with the little details rather than just jumping in and doing something, anything to jump-start their business. This is dedicated to those people who would not help anyone but themselves. It is dedicated to those people so that one day they will learn that what you get is equal to what you give. I’m going to give you 5+ things you can do to market online and offline and build your business. So the key here is to gather and build your own momentum. A rolling stone does not accumulate moss.
The keys to success:
Highly successful people have 2 characteristics in common: 1) they are action oriented, they take action when they see a great opportunity, you have this or you would not be reading this right now 2) they are education oriented, they want to learn as much as they can for them to be a success, you have this or you wouldn’t be reading this right now.
A recent study showed that a group of college students were asked to set goals for their future career and achievements. More than 90 percent of the people who wrote down their goals and committed to those ambitions actually succeeded. While only 4 percent of students who did not write down their goals achieved what they set out to do in their career.
GET IN THE HABIT OF WRITING YOUR GOALS, ESPECIALLY FOR THE FIRST 30 DAYS !!
Brand page or “Who is” page:
The branding or “who is” page lets your potential customer feel like they are getting to know you without you having to talk to them just yet. Think of it as a personal sales letter. This page is selling you! It can be a “who is” page or a “your name” page. No matter. All that matters is that you tell about yourself, your experiences, your life. You don’t need to have a lot of commercial gadgets. You can be a normal Joe or Josephine. But someone will want to do business with you because they like you or want to be like you. You are going to have something in common or that attracts people to do business with you. It can be sports, gardening, a country you visit or live, anything.
Sales or landing page:
The other thing I recommend is a sales or landing page that is different than the one your company uses for which you are a distributor. Honestly, most of these pages are not put together in a really logical way. They look flashy and cool, but the reality is that they don’t separate you from others. People are fickle and while you brought them to the website, promoted them, and peaked, they will want to do business with who they feel most comfortable with.
Press releases:
Press releases will jump-start your business. A press release is very simple to do, although it seems very complicated. There are press release services on the Internet that will publish your press release in the media and on Yahoo and Google news. It is then detected by search engines and used to get a great location, without having to worry about search engine optimization. Give PR Web a try as they are great to work with, plus it seems to be the best PR service that search engines understand.
Articles:
Articles are a great way to get your name out there. However, this is not an immediate success. The spider in the search engines takes a while to get it out. But in about 30 days your articles will be on the Internet. There are several ways to write and distribute articles on the Internet. Articles are a key way to gain credibility as an expert in what you are doing. Whether you are offering a product or service or a business opportunity. It should be approximately 400-700 words in the article.
Blogs:
Blogs are becoming very popular and a way for people to gain a little credibility on the internet. A blog is really a journal on a web page. But the good thing about a blog is that you can write whatever you want. Just with a search for blogging services, you will find many places where you can write about your business. Make sure you have your keywords on your blog and that it is current for what you are doing.
Free places to place your ads:
I know I am about to enter dangerous territory here. Everyone wants to advertise for free. Low cost and no cost is the way to go. Well that’s true to a degree. In advertising and in anything in life, you get what you pay for. Use inexpensive and no-cost methods as much as you like, but keep in mind that it should be a compliment to what you are doing, not the only thing you are doing.
Google Ads:
Google AdWords is fast becoming one of the best places to market. But they can be the most expensive. It all depends on how you do it and your marketing strategy.
To get to the basics of adwords, when you do a Google search there is a left side or “organic” and the right side is the “sponsored links” or AdWord section. The left side of the page is ranked by relevance and number of times accessed. Google runs on a computer program that very few people know much about. But 80%, if not more, of search engine traffic comes from Google. This is why AdWords can be so effective. Many people are looking for information and you can target what your audience is looking for.
Remember, people are going to buy from YOU. It is not so much the opportunity or the product. People buy from people they feel they know, like, and trust. So when you work in your warm market, you cannot give the impression that you are selling them, you cannot be fake, you cannot be murky. You have to be real, you have to be genuine, and you have to show that you care. I hope this material will help you become not only a better marketer, but a great success in your trading company. But this will only work if you apply it. Please don’t be one of those folks who buy the Real Estate Investing course and it’s on your shelf.
For your success
