The best things in life are free
Fortunately, when it comes to press release services, there are still good ones for you to choose from. What’s even better is that being available for free hasn’t made these services inferior. With that, you can enjoy the best services that will greatly enhance your promotion efforts without paying a single penny. Compare this to any form of advertising and you’ll have to pay on every move.
What to look for in free press release services
Leaving cost aside for now, turn your attention to other factors like the quality of the site and the services offered. For starters, make sure you understand what you’re going to get, as different press release services specialize in different things. Some stick to syndication for newswires, while others promote their content by posting each release on their own site. There are still others who can offer you both.
Syndication services are more aggressive looking to directly target their target audience, while press release publishing sites rely on organic online search results to drive your target audience to them and then to you. The best strategy is to find what meets your needs and preferences. One thing to keep in mind with sites that distribute your release is that you may not want your release to appear in every corner of the Internet. Search engines don’t like spam and posting a new press release every time in select places on the web can sometimes be the best approach and help improve your reputation. Search engines give little credit to duplicate content.
Aside from distribution and publishing services, turn to press release services that will read every release and reject poor quality releases. You don’t want to show up with other shoddy releases. Good sites will also offer some tips on how to write a press release and provide examples of good press releases for you to read.
Also look at whether or not you can tag and categorize your release. If your release appears in the right category with the appropriate tags, it has a better chance of being found by your potential customers who may then click through to your website. So that’s another feature to look out for. Can you enter your website URL so that visitors can click directly to your site after they’ve found it in a relevant search?
So look for a site with high standards and tips, tricks, and examples to keep things simple if you need help. Some offer writing services, but learning to write your own press releases will make them feel and sound more personal, adding personality to your content and making it more enjoyable to read. Think of it like speaking directly to your target audience. But keep your information factual and don’t make your press release read like an advertisement. You will know from experience that you are more inclined to listen to someone who looks like a human being, whom you can imagine, right? If they take the time to read what you have to say, you better give them a bit of yourself too. But never use the hard sell in a press release, and make sure everything you say is accurate.
Will a press release be enough?
You become much more interesting by showing your different sides instead of sticking to just one. That’s why publishing unique press releases that have never been published anywhere before can be so effective. You just need to categorize your press release and assign the proper tags to it to help direct your target audience, brought in with the help of natural search engine results.
By posting this way, you only need to work on your content as you don’t have to worry about looking for your target audience because they come to you. Publishing a single press release on a regular basis should soon become second nature to you. There’s still work involved, but at least now you’ll have a strategy in place. So go ahead. There’s no reason not to maximize what press releases can do for you.
