When it comes to starting a non-emergency medical transportation business, it is important that you choose a suitable name. Many entrepreneurs overlook the importance that a name can have in the development of a brand. The right name can help you make a great first impression on people in your market and can help you build long-term relationships and reputations.
Don’t make the mistake of leaving this important decision to the last minute like other business owners do. Give some thought to finding a great name that will serve your ambulance business well as it develops and grows over the years.
Here is a list of points to consider as you go through the process of naming your non-emergency medical transportation business (NEMT business).
Relevance and Professionalism
A great name should be relevant to what your business does. Instead of having something obscure that leaves people guessing, you can also use the words “medical” and “transportation” in the title. This will immediately communicate to people exactly what it is that you do.
You could even use other words that better define your services. However, it may be a good idea to avoid being too specific, as you may change your business model later and cater to a different section of the market.
The qualities that people will look for in a medical transportation business are, of course, professionalism and reliability. Your name should instill confidence in people and let them know that you are a trustworthy operation that is committed to running a safe and reliable ambulance service. For this reason, many small business owners use their own last name or first name as part of their business name.
Be unique, original and memorable
While the word ‘transportation’ is hardly unique in the industry, you can combine it with other words to create something new and original that stands out. Take a look at what other local non-emergency medical transportation companies have done with their names and make sure your name clearly distinguishes your business from theirs.
A great name must be memorable. In addition to giving people a good first impression, it should be easy and attractive enough to stand out in their minds in the long run. Create a list of names and then ask some of your friends and colleagues to find out which ones have a positive impact on them. Ask them about the names again several days later and see which ones they can remember.
Legal considerations
There are also important legal considerations to think about when it comes to choosing a name. You must absolutely ensure that the name you select is not being used by another company in the same industry. Run a name search through the database at the county clerk’s office and do a thorough online check to make sure your selection doesn’t land you in legal trouble later.
Practical and functional
Good name choices are usually short and practical. A short name is easier to remember and more practical when it comes to using it on business cards or using it to answer the phone. Don’t play around with words that are difficult to spell or pronounce.
You can also consider a name that works well as an acronym. For example, ‘Sacramento Transportation Services’ might be called STS for short.
Remember that you will want to have a website set up at some point. Before finalizing your choice and registering a name for your business, you must also select any relevant domain names.
Brainstorm for ideas
To help you come up with some name ideas, make a big list of relevant words together. These words could be related to your location, your industry, your market, or the services you offer. You could also think of words related to reliability and friendliness that describe your service. Emotional-sounding words can also have a strong impact.
In addition to your own thoughts, you can also ask for other people’s opinions. Check out some of the names that other medical transportation companies around the world are using for ideas. Names used by companies in the transportation and medical industries can also serve as inspiration.
Some entrepreneurs even hire branding or marketing consultants to help them find the right brand name and image before starting the business. It might be a good idea to seek professional help if you really feel that you are not up to this important task.
A name to be proud of
Perhaps most importantly, the business owner must love their name. Ideally, he needs a name that he can be proud to be associated with. The right choice should inspire you, help you focus on building the business, and make you want to work hard to grow your brand.
Once you’ve started your business, it’s not easy to go back and make changes to your name. If you do, you will face many expenses related to paperwork modifications and printed promotional materials. Changing your company name is one of the best ways to confuse and isolate your customers, unless the process is handled carefully.
For the above reasons, it is essential that you make sure you have a great name for your non-emergency medical transportation business from the start. Give this important decision the time and attention it deserves.
