Catchy slogans are everywhere in advertising. Whether they rhyme, inspire, or create a memorable image, taglines are something every ad agency strives to create. How many of us know, “Like a good neighbor” or “Just do it”? While you may not come up with as memorable a tagline as those, you should be able to come up with something that your local customers will always think of. Need a little inspiration to get started? Here are some tagline suggestions and ways to jump-start your creativity.
When you come up with a tagline, you should use it in all your advertising and on your website. That way, people will frequently confront the association and be able to keep your name and slogan together.
Your catchphrase should be short and sweet. Do your best to keep it to eight words. Anything else will only deter people instead of attracting them. It should also make sense for the brand you are creating.
One thing you can do is create a rhyming catchphrase. Case in point: A real estate agent named Scott Geller tagged “The Home Salesman” after his name and because it rolls off the tongue so smoothly, it has become a single sentence. And that makes advertising easier. His word-of-mouth campaign keeps his advertising costs low.
Your slogan should also touch the heart. You are participating in one of the most important events in a person’s life. By letting your customers know what you can do in terms of customer service, your tagline will help quickly convey what you can do. Consider something like, “Jane Smith – Helping her family make the right move.”
Avoid any slogan that is bland or generic. They won’t work to set you apart from your competition, and they might even work against you. If your tagline is generic, your potential clients may think that you are generic and that you won’t be the best agent they can find. Think of something like, “I’ll take the stress out of your home buying experience,” or “Call the Carson City condo specialist.”
You can also consider your location for your tagline. When you add instead, you not only help you become someone’s personal expert, but you also increase your search engine rankings.
Creating an image in the mind of your potential customer is also an effective slogan. Assuring your customer that you can solve the mystery of buying a home or be their personal navigator makes that tagline unique and memorable at the same time.
If creativity still eludes you, you can hire this process and hire a professional. Some will even bundle the tagline into their overall advertising plan and not charge you too much for it.
Now, if you come up with a slogan and try it out on your friends and family, but receive a backlash, be prepared to put that slogan aside and choose another. You shouldn’t take it personally either. Try another one and continue until you find one that is well received.
