Building a loyal fan base on Facebook is a must for anyone running online marketing campaigns. With over two billion unique users per month, Facebook is the number one social network for all but the youngest demographic, the 18-24 year olds commonly known to marketers as “Gen Z”. But even 49% of Gen Z use Facebook.
Why Facebook Live?
Facebook is pushing video more than ever, putting itself in direct competition with YouTube. But what if you offer a live video and nobody comes? Well, you can record and save the video so that those who missed it can watch it whenever they want. But it is much more exciting to have fans to attend and interact with you.
Create great content
All your content should be based on the needs of your target audience. Any live video you plan should be on topics that interest them.
Offer to answer questions
Tell the audience that you will make your presentation first and then answer their questions last. This promotes engagement with the content and helps fans feel like they “know” you and that you are a genuine person.
Schedule regular videos
Don’t try it once and never again. Create an editorial calendar with a weekly video and planned topics. Fans can join in live or watch the recording when it’s over. If the video does not turn out well, feel free to erase or re-record it to improve the quality of the presentation or the technical aspects.
Make your videos visually interesting
Start with a striking image related to your talk. Dress well in something cheery but not too patterned. Move sometimes. Consider using a background like a blackboard or easel with a notepad. Pay attention to lighting.
Record high-quality video and sound
Check the lighting and sound quality. Invest in a good quality portable microphone. Speak clearly. All of your points on the topic you have chosen to speak about should be heard with ease. You will probably be nervous, but try not to rush.
On social media, people follow people in their niche who they like and feel they know about, and who are aligned with their interests and values. Introduce yourself briefly and informally. Be yourself and tell the truth about who you are and why you are in business.
Introduce the topic
State what you will be talking about and why it is important. Tell them that you will discuss five main points. Also tell them that you will give them the information first and then they can ask questions in the comment section at the end. This will ensure that you are not distracted while speaking and you will not miss any important questions.
Try different formats
Go just to watch a few videos, then invite a guest speaker to help you or interview someone relevant to your niche. This will keep your fans eager to see what you do next.