If you’re new to SEO, a blogger looking to improve your search engine rankings, or have some sort of delusion that you could easily rank for keywords like “money” or “make money,” then this hub is for you. .
If you are a writer looking to benefit from writing for hubpages or any of the other social sharing networks that share a portion of contextual ad taking, then you may also find this interesting and useful in terms of being able to easily rank for terms.
What is a long tail keyword?
First of all, a long-tail keyword is nothing more than a series of words strung together. These types of keywords generally convert better because in the eyes of the searcher, the longer the search query, the better chance they have of finding a real solution.
And for the seller, this is a very important point to understand….
The longer the queue… the more directed the conversation becomes…
Here’s an example:
- Let’s say I want to make money online. I open Google search and type it.
- This will give me a very general list of things… I find nothing… I refine and refine my search…
- “Ways to make money online”. I type this search query and find better information. On several of the sites, they offer high value home study products. But I have no money… Time to refine…
- “Cheap Ways to Make Money Online”. In one of the listings, I find out about the Google AdSense program. This looks good to me and I’m starting to get a better idea of what to look for….
- “Free and easy ways to make money online with adsense.” In one of the lists, I find that there are content sharing sites where I don’t have to spend a penny of my money… one of them is with hubpages…
- “Make money online fast with AdSense using hubpages”….
See how the tail gets longer and longer as I get closer to the rabbit hole? See how refined it gets?
New webmasters hoping to make money online tend to search for keywords that are very competitive… Big mistake…
One of the “secrets” to making money marketing products online is that traffic volume means very little in terms of making money. Social media marketers have figured this out the hard way.
From a common sense perspective, think of it this way…
If you are looking for a Memphis DUI attorney, would you be more likely to find the information by searching for a Memphis DUI attorney or a DUI attorney? And if you wanted to get even more particular, if you were broke, wouldn’t you think you’d get the best result from a search query like this “Memphis DUI attorney doing pro bono work”?
Of course, there is a trade-off in trying to optimize your website for long tails versus root keywords. The tradeoff is traffic. While a root keyword might get you thousands of unique visitors a day, the long tail keyword will typically not deliver more than a few hundred a month.
And the niche marketer has an answer for this too. Instead of spending months trying to rank a page for a root keyword, they can spend a few weeks and build a ton of traffic by creating lots of pages that target long-tail keywords.
This is the go-to for bloggers looking to drive traffic to their blog. It’s not about ranking for the root keyword right away. Instead, write content focused on the long-tail keyword, getting a few hundred visitors a month from multiple, highly targeted pages… and giving the visitor exactly what they’re looking for instead of a very general idea about a keyword. root which is not very specific at all….
