Creating useful content for your audience is your number one job when it comes to creating your content marketing strategy.
An easy way to create more content is to start a podcast. Podcasts are useful because they give your audience a new way to connect with and get to know you. Plus, you can establish yourself as an industry leader, making content production useful to your audience and yourself. That’s win-win.
1. Connect with your audience on a new level
When you host a podcast, you’ll connect with your audience differently than if you just had a text-based blog. You can talk to them more directly and show your personality better, and you can connect with them longer and wherever they are.
2. Your audience can listen on the go
One really amazing feature of podcasts is that your audience can listen to your podcast from anywhere at any time. They might hear while running, cleaning the house, driving the car, or anywhere else. You can be with them regularly as they go about their lives.
3. You can share longer content with your audience
When your audience reads a blog post, they won’t stick around most of the time if the post is too long. But, when you have a podcast, they will listen to useful information for much longer than they will spend reading. You can have an hour podcast easily. You can provide a lot of information in an hour.
4. Interview Movers and Shakers
Industry leaders like to be interviewed on podcasts. If you have a podcast with an appropriate niche, you can invite them to be interviewed on your show. When you meet and connect with leaders like this, you start to be seen as a leader. Some people call it the “Oprah Effect.”
5. Get invited to more events to speak
As you keep your podcast on a good schedule, providing entertainment, insight, engagement, and useful insights to your audience while connecting with industry leaders, you’ll notice that you’ll eventually start receiving invites to speak at events and on other podcasts. This will make your audience bigger and faster.
6. A great way to reuse content
If you don’t have content ideas, a podcast will end all of that. As you create even a podcast, it will become fodder for blog posts, eCourses, and other content if you reuse it. Also, you can reuse the content you already have for your podcast.
7. Stand out from your competitors
There are many more blogs than podcasts. Chances are there aren’t that many who have blogs and podcasts. This will make you stand out from your competition and help you take a leap forward.
8. You will give your business a voice
You’ve probably heard that you need to find your “business voice,” but sometimes that can be harder than you think. But, if he has a podcast, his personality on the podcast will become the voice of your company.
9. It’s easy to start (and cheap)
These days, starting a super professional sounding podcast doesn’t require a lot of money. Most of the technology is probably already in your mobile phone. But, the best thing to do is start and build from there when you feel like you need more.
